Explore Roanoke

Star City of the South

Live. Work. Play

Roanoke has earned the nickname “Star City of the South” by being the recreational, cultural and business hub of Virginia’s Blue Ridge Mountains. The nickname is also attributed to the iconic Roanoke Star, which sits atop Mill Mountain and overlooks the entire region.

The region boasts a unique railroad heritage, serving as home to the Virginia Museum of Transportation and its incredible collection of locomotives. The surrounding cities and counties that make up the Roanoke Valley host more festivals and cultural events than any place west of Richmond, and there’s a vibrant nightlife scene that continues to grow.

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401 Campbell Lofts is only steps away from the finest Roanoke has to offer, including Elmwood Park, more than thirty restaurants, shops, museums, galleries, the City Farmer’s Market, Mill Mountain Theatre, Roanoke Children’s Theater, and the world-class Jefferson Center. Your views might include such iconic landscapes as the nearby Taubman Museum of Art, The Hotel Roanoke or the Mill Mountain Star.